When someone in your family makes it a habit to constantly get in trouble with the law, after a while you are going to have to take a step back from the situation and no longer support that person’s conduct. If they do not want any help, but will always turn to you for money, a ride, a place to stay or something else like that, you are going to have to eventually say no and stop being a crutch for them. If they are regularly being arrested for disorderly conduct, they are going to have to learn that that kind of behavior is just not acceptable and that you will no longer support them.
A business that has performed well nationally can do well internationally as well. It simply requires a functional growth and expansion strategy. The strategy should explore varied means that a business can use to engage in global markets. If you want to sell your product or service abroad, the following are viable ways to begin.
Build foreign business premises – This is obviously not a feasible move for smaller businesses. It should be done by companies that have built a strong capital base in their home countries. Officially called Foreign Direct Investment, FDI, the process entails building an industry in another nation. It will basically involve setting up subsidiaries that will be controlled centrally by the parent company (the business you have now).FDI is a very expensive international business expansion strategy. But if your local company is doing well you can build your first subsidiary in a country that provides favorable atmosphere to foreign investors.
Import and export trade – This is perhaps the most frequent way to do business abroad. Many small business owners that have money to invest abroad try import and export trade first. Export trade entails selling a product that is produced domestically to foreign buyers. Import trade entails buying products that are made by other countries and re-selling them in your home country. You can choose to import, export or both. For many small companies, importing is the primary connection to the world-wide markets. After becoming familiar with these markets you can penetrate further and seek a precise market for your products.
Foreign partners – Once you start testing overseas markets, you will recognize some barriers. Governments of different countries impose rules to foreign investors. If a country has a great market for your product yet you cannot transact freely, you may form a strategic alliance. This is all about merging with a local firm or government to comply with the law. Your business partner and you will become a joint venture and thus combine resources to meet your business goals. A strategic alliance is a good deal when the cost of producing and distributing a given product abroad is very high for your business. It can also boost your marketing efforts and products and give you access to expensive modern technology.
Licensing agreements with foreigners – This method enables one to have an international licensing agreement with a global company. To consider this way of taking your business abroad, be sure that your product can do exceptionally well in the foreign market. Second, be sure that your company cannot meet the cost of building a production unit abroad. The licensing agreements work for companies that are looking to sell factory goods or intellectual assets like copyrights and patents. Your company will become the licensor and the foreigner will become the licensee. The company you will enter into a licensing agreement with will require royalty fees. It will foresee the production process and sale of goods under your brand name. Franchising is also a popular substitute for licensing agreements. You, the franchiser, will agree to meet the cost of producing new products, marketing/advertising and training for the franchisee (the foreign company that will agree to follow your franchising business model).
Why do historians make good copywriters?
I know, you said, “My best copywriter is my janitor!” And I said, ” If I could clone your custodian, everyone would be happy.”
But, if your “mop man” cannot do the script, hire the historian. Why?
1. The historian writer is accustomed to researching their topic with an eye for pertinent detail. The historian describes broad themes so that the detail is not left hanging in the wind. The copywriter researches the product, identifies benefits, and knows the buyers’ mentality.
2. The historian is a story teller. The story with rich detail relates the life of Abe Lincoln in a way that is memorable.
For example, why did President Lincoln declare the emancipation of slaves? To free the slaves because he believed in equality, you answer. No! Lincoln wanted recruits for his army: slaves and anti-slave activists. The reader is surprised by this detail, because he learned about “honest Abe” in his children’s books. This interpretation creates a dissonance between earlier perception of Lincoln and the researched findings on him. Ad copy can create “uptakes” for the reader about the products’ benefits: between what they thought and recent discoveries.
3. Rich detail can be interesting. Mrs. Wilson decided for Woodrow Wilson the course of polity during the last three weeks of his presidency. At the end of Wilson’s tenure, when he was ill and near death, Mrs. Wilson made the decisions of state with the help of his advisors. She could be viewed as our first women working as president. Rich detail about the product can enliven the copy.
4. The historian interprets the facts in the foreground against the broad context or background.
The civil war was a time for forging a nation and quieting the forces of succession: backdrop. Forefront and backdrop are tools for the copywriter. Digital equipment that transfers info to mobile devices is in the forefront of current sales. The backdrop is the mobility of consumers. Another forefront in this digital age, could be the attraction say of smart phone sales to young consumers.
5. The historian has his bullet list to prove whatever his thesis or big idea should be.
The copywriter presents benefits of the product or service for why people should buy x, y, or z.
The historian tries to list the causes of World War I? No, the assassination of the Crown Prince in Sarajevo was not the reason for World War I.
The copywriter lists the benefits of the product with an eye on the needs of the consumer. Could the consumer be surprised by a benefit? Great!
6. The historian identifies with the characters in the past and is mindful of the readers’ interests and frame of reference. The copywriter wants to know his audience as well as the product. To sell trucks, you want a truck that is “strong”, a key selling point.
7. Historians write. Copywriters persuade.
8. Historians are thought of as dull but the best are spellbinding: Doris Goodwin; Arthur Schlesinger; and Howard Zinn. Their copy is interesting. The copywriter has to hold the readers’ attention. To start, the copy person has to grab the attention of prospect. Hook the buyer, set the sale, and bring in the sale!
Are you wondering whether you could be successful in copywriting? What kind of education would be necessary? This copy writer trained in history. There are people who are successful copywriters from every background. Janet Kirkpatrick studied history at Clark U in Worcester, MA, then got a M.A. in education from Trinity College in Hartford, CT. Finally, she received her library degree from Simmons College in Boston. She was successful Realtor with a sales and marketing experience. Regardless of your training, you can apply your previous skills to copywriting. The door is open.
A rubber bracelet needs no introduction. Colored, flat bands sitting around the wrist are a common sighting these days. Many also choose to wear it around the forearm. It is a popular style statement and is worn by boys and girls alike. For many, they serve as mementos of important events in their lives.
Rubber bracelets are made of silicone. The material is flexible, waterproof and long-lasting. They are not only available in a range of colors but also in a wide selection of patterns and designs. There are embossed and debossed patterns, multicolor and marbled wristbands, glow in the dark, mosquito- repellant and color changing versions. A few manufacturers sell scented bands too.
Rubber Bracelets for a Cause
Owing to its popularity among people of all ages, bracelets made of silicone have been widely used to show one’s solidarity with a specific cause and to spread awareness. In fact, silicone wristbands were first introduced by American cyclist Lance Armstrong. A survivor of testicular cancer, his aim was to connect with others suffering testicular cancer and to raise funds for the Livestrong Foundation, the organization engaged in cancer research. Yellow bands made by Nike were sold worldwide to generate funds. They were engraved with the word “LIVESTRONG”.
Since then rubber bracelets in varied colors have come to be associated with several health, social and environmental issues namely racism, child abuse, diabetes, animal cruelty, gay rights, war veterans, HIV aids and breast cancer. A light pink wrist band is worn for breast cancer awareness. Rubber bracelets were also sold to raise funds for victims of terrorist attacks and natural disasters such as the devastating Tsunami.
Personalized Rubber Bracelets
Rubber wristbands are readily available at any and every store at affordable prices. However, there is nothing to match a bracelet designed and created by you. The process is a fun activity. Not only this, it allows you to add meaning to a simple silicone band.
There are different ways to add a personal touch to your wristband. You can inscribe a name or an inspirational message. You can also get creative with the design. A plain rubber bracelet can be hand-decorated with stars, polka dots, stripes and hearts. You can use markers or pastel gel pens to do so. Silicone bands are available in different sizes and colors. They also vary in the width and thickness. Wide bands are easier to decorate.
Rubber bracelets are not only meant to support a humanitarian cause; they can be distributed on different occasions. Versions with funny messages can be handed out to your guests at a birthday party. One engraved with “Best Friends Forever” can be exchanged on Friendship day. This can also prove a great craft activity for school children. Given them a rubber band and gel pens and let them design it the way they want. On account of their low cost, business houses have also started using this accessory in their advertising and promotional campaigns.
If you want a personalized rubber bracelet, but do not have the time make one yourself, you can use the services of an online design company. Design companies create silicone wristbands in your choice of colors with the required slogan and emblem.
The death of the big yellow book has long been predicted. Indeed, the internet took a toll on its relevancy, especially in recent years with the aggressive entrance of the biggest search engine into the local space. There is also competition from numerous online directories.
Once upon a time, advertising in the phone directory book was a must for businesses, because it was a good way to reach new customers. Today, business owners are less likely to pay for placement – they prefer to spend their money on advertising that leads to sales directly.
When compared with various digital marketing opportunities, printed yellow page ads are much more expensive. You must commit for a full year. You can’t track leads nearly as easily as you can with online advertising.
Simply cataloging local information for the customers doesn’t cut it any more. The companies behind the printed yellow pages have been desperately trying to promote their online presence, and turn themselves into digital companies. One such company even launched a mobile app.
Print publishers have also started offering digital services to their customers, such as website creation, search engine marketing services, video production, and Facebook pages creation, in addition to selling advertising to small businesses. More than forty percent of their revenue now comes from the digital services.
However, these companies have accrued a lot of debt over time, which caused their stock prices to fall. Just recently, a big yellow pages publisher entered Chapter 15.
Have these publishers missed the digital boat? The revenue from print ads is falling year by year, and that is likely to continue. The revenue from their digital enterprises is holding steady, but could it ever replace the free-falling print revenues? That stays to be seen.
Printed phone directories are still around, but the customers in major markets can now opt out of receiving them. There has even been an initiative from environmentalists to ban the big yellow book. For them, it is more than useless – it’s an environmental liability!
Who is still reaching for printed yellow pages? Seniors are! Recently, one publisher was ordered to distribute printed phone directories for the aged – as a community service obligation.
And – some local business owners still choose to advertise in them! Small business marketing is inherently a local activity. Additionally, those customers who are coming through yellow pages advertising convert at a higher rate. Local businesses should therefore probably stay in the books – if that works for them.